What is the business power of culture? How do companies like Spotify, Netflix and IDEO define & grow their culture? What are the building blocks of a great cultural manifesto? In this short teaser of our inspiring talk 'The Culture Factor', we introduce how successful companies unleash the business value of culture. And how you can use their methods.

• Inspiring to all: from founders to team members
• Founded on best practices & academic research
• Pragmatic and actionable: close the gap between 'vision' and putting it to practice